On October 12, 2012, Ole Miss and the City of Oxford combined to host the inaugural Square Jam to kick off the college basketball season. A full-length basketball court was laid on The Square directly in front of Oxford’s City Hall and then illuminated with lights for a distinct twist on the Midnight Madness-styled events commonplace across the college basketball landscape.
Over the years, Ole Miss has added onto the event, incorporating skills competitions, autograph sessions, a DJ, and a kids dunk contest for hoopers under age 7 to further enliven the unique event, solidify Ole Miss’ ties to its fans, and give hoops some love amid the pigskin season.
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